Recent Articles
The Power of Provocative Questions for Small Business
About 3 years back, I found this time of the year is great for reflective time. It’s sort of like when people have a shower and all of a sudden they get great ideas popping into their head. Now it is this time of the year because the pressure comes off in most businesses. It [...]
The Must Have SME Tool: CRM
Looking at your Customer Relationship Management systems (CRMs) as a piece of software? Think again. While CRMs are getting better, easier and cheaper to use, more companies are positioning their CRMs as a marketing channel to map the true value of their clients to aid their competitive edge. For those unfamiliar with CRMs, it’s time [...]
Carbon Tax & How it will affect the Property Industry
Although the property industry does not directly emit large amounts of carbon, it is responsible (indirectly) for approximately 24% of Australia’s Greenhouse Gas (GHG) emissions. With the Carbon Tax coming into effect on 1st July this year, it’s time to seriously look at and prepare for the impact it will have on you, your business [...]
Are your Marketing Messages ‘Ideal Client Magnets’?
Are your Marketing Messages ‘Ideal Client Magnets’? To attract your ideal clients, you need to have a marketing message that stands out from your competitors. It’s easier to stand out from the crowd and make prospective clients take notice if you have a specific expertise or niche. Read the full article, included below, to discover how and why niching your business is important.
Customer Services Pays Off with National Award Win!
The O‑Sushi restaurants have taken out the coveted title of ‘Australia’s Favourite Japanese Restaurant’ in the 2012 Lifestyle TV Channel ‘I Love Food’ awards for Queensland, New South Wales and Nationally, for the second time running. It is a great achievement for restaurants residing in a small city like the Gold Coast and Byron Bay [...]
Why Choose Publicity?
By Erik Bigalk While most business people make use of various marketing activities, publicity is one aspect of marketing that is still commonly misunderstood and underused. While terms like online marketing, social media marketing, e-mail marketing, direct, and interruptive marketing conjure up fairly clear images for people, when it comes to publicity, a lot of [...]
Advice
The Must Have SME Tool: CRM
Looking at your Customer Relationship Management systems (CRMs) as a piece of software? Think again. While CRMs are getting better, easier and cheaper to use, more companies are positioning their CRMs as a marketing channel to map the true value of their clients to aid their competitive edge. For those unfamiliar with CRMs, it’s time [...]
Marketing, PR and Advertising
Are your Marketing Messages ‘Ideal Client Magnets’?
Are your Marketing Messages ‘Ideal Client Magnets’? To attract your ideal clients, you need to have a marketing message that stands out from your competitors. It’s easier to stand out from the crowd and make prospective clients take notice if you have a specific expertise or niche. Read the full article, included below, to discover how and why niching your business is important.
Why Choose Publicity?
By Erik Bigalk While most business people make use of various marketing activities, publicity is one aspect of marketing that is still commonly misunderstood and underused. While terms like online marketing, social media marketing, e-mail marketing, direct, and interruptive marketing conjure up fairly clear images for people, when it comes to publicity, a lot of [...]
How to improve your website through Search Engine Optimisation
For small businesses trying to establish an online presence, Search Engine Optimisation (SEO) is a highly effective way of increasing inbound traffic to your website. However, not all websites are created equal and it’s important that business owners understand the fundamental design techniques of SEO so they can effectively attract relevant consumers and get their [...]
Demystifying Affiliate Marketing
I love affiliate marketing but in my experience most business owners are a little bewildered at how it can work for their business. There are two sides to affiliate marketing, firstly you can drive sales and traffic to your website the other is by actually generating a passive income from your existing website. Let’s demystify [...]
Marketing
Accounting
How to obtain the best finance for your business
As a leading property and business finance expert, I am sharing some fundamental tips that will help you in obtaining finance. Finding the funds may not be as easy as it used to be, but preparing yourself properly will place you in the best position to actually get the funding you want and get approved [...]
Case Studies
Online Retailer Shares Tricks of the Trade
When Paul Tory took his traditional ‘brick and mortar’ meat wholesale business online 5 years ago, he not only met with huge success, but changed the way people buy their meat forever. Before going online, Butcherman was primarily selling to restaurants, cafes and tourism operators, but after Paul took over the reins from his father [...]
How to Grow Your Business through Referrals
Regardless of what kind of business you run or what industry you’re in, you can use the following tips to get more customers and grow your business. I have been in business for over 20 years and have applied these ‘tricks of the trade’ to grow a small two-man operation into Australia’s largest and fastest [...]
Social Media
Why Choose Publicity?
By Erik Bigalk While most business people make use of various marketing activities, publicity is one aspect of marketing that is still commonly misunderstood and underused. While terms like online marketing, social media marketing, e-mail marketing, direct, and interruptive marketing conjure up fairly clear images for people, when it comes to publicity, a lot of [...]
SmallBusExpert: @CodePROMOau I always use commission factory, but have no basis for c...
CodePROMOau: We have been using the newer Commission Factory Affiliate Network for ...
William Wynn: Hi Sonja, Great article I love the bit about ensuring that the goals a...
athanparkar: Thanks for sharing this informative tips....
BookerBrinley: Social media strategy is the development of modern strategic plans f...